The brand Identity for Betsi Cadwaladr University Health Board (BCUHB) was pre-existing when I took them on as my client. However, during my time at Just R I was able to develop this brand through multiple campaigns in North Wales: Pharmacy, Psychiatry, Child and Adolescent Mental Health Services and Mental Health and Learning Disability Services recruiting a series of admin and medic roles.
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BCUHB is the largest health organisation in Wales, which brought great results through the development of their brand identity:
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An audience of over 2,791,857 people reached
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A pipeline of 597 interested candidate enquiries
Deliverables:
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Social media asset
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Event assets
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Animations
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Flyers
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Internal Vision Statement
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Internal Powerpoint
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Unbounce Forms
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Credits
Illustrations: Talia Michaels
Brand Identity: Just R Ltd
Photography: Ben Howard and Sam Horton (Just R Ltd)