I created the brand identity for Buckinghamshire Healthcare NHS Trust (BHT) during my time at Just R. This campaign was aimed at recruiting to the Maternity and Neonatal departments at BHT.
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The challenge-
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Proximity to London
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Hard to fill vacancies
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No dedicated recruitment social channels
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The national shortage of Neonatal Nurses and Midwives
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The solution-
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Building an Employer Brand centred around themes of growth and connection
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Developing the Trust’s Employer Value Proposition
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Creating social channels
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Results-
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An audience of over 1 million people reached
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180 enquiries of interest, including:
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19 enquiries of interest from Qualified Nurses
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3 enquiries of interest from Student Nurses
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1 enquiry of interest from a Midwife
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2 enquiries of interest from Student Midwives
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Credit
Brand Identity: Talia Michaels
Photography: Just R Ltd